Wills and Ways

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Ah, the workaround!

I know you have these in your business too. It’s when you have so much experience, that’s it’s easy for you to fix a problem that seems insurmountable to someone you’re talking with.

The only way to know of workarounds is either though life experience, or, if you’re lucky, learning at the knee of someone who punched the ticket enough to have their own workarounds.

Here’s a workaround that you may find helpful.

One of the new subscribers to my LTCi website service lamented that he had been using a website who’s web address (URL, domain) never felt quite right to him. He had been told the URL he wanted wasn’t available.

I explained to him that there was almost always more than one way to skin a serial killer (I wouldn’t want to skin a cat).

Let’s say that the URL that he pined for was this (it wasn’t…but will allow me to illustrate the point):

I suggested to him that the best URLs/domains resonate with the desires of the prospect or referral source, NOT with the website owner. Does the prospect desire to secure OUR future – or MY future (or, to a lesser extent YOUR future)? That was lightbulb number one. He agreed that MY and YOUR were far preferable to OUR.

That’s not the workaround, but it’s great advice when picking a domain.

So, let’s say he then wanted the domain/URL to be SecureMyFuture.com (again, this domain is for an example only…and is owned by someone who is NOT my client). But SecureMyFuture.com was not available (or was available but only at a prohibitive price).

Brick wall? Hardly.

If SecureMyFuture.com is not available, how about the following (minor) variations?


And, of course, there are now a variety of extensions (.com, .net being the most easy-to-remember and held in the most esteem). So, perhaps SecureMyFuture.net would be available.

When it comes to choosing a domain name/URL for your company or brand, there are many, many things to consider. However, remember, once you’ve fallen in love with a particular URL that may be taken, where there’s a will, there’s often a way.

Marilee Driscoll

Writer/published author/awarded poet. Meditator. Gardener. Badminton, running. Consultant/coach/biz owner/keynote speaker by trade.