Have you ever had a bottle of wine and no corkscrew to open it? If you search on YouTube there are countless ways to get the job done — but nothing’s going to be less of a hassle than a corkscrew. It’s made for the job! And so it will always be a kitchen staple.
What about finding the team members who will be staples in your business?
Truly understanding someone’s strengths and weaknesses is the best way to understand if they are the right fit to get the job done. The decision is nothing personal, it’s all about the outcome. You wouldn’t reach for the trusty corkscrew when you need a whisk!
Though the decision isn’t personal, honestly accessing someone’s abilities is about as personal as you can get.
Having the right people for your team can tip the scale in favor of high effectiveness, low disappointment. And — if you don’t yet have them — working to find those people is no doubt at the top of your to-do list.
Marcus Buckingham calls this having people in the right seats on the bus.
Here’s an example. I have two graphic designers. When it comes to designing marketing pieces, report covers, handouts, etc. they are world-class with years of experience. However, when a client needs a brand-new logo, I go elsewhere. A logo designer is a particular kind of designer — and my designers aren’t that animal. Interesting to note they’ve accomplished many successful logo refreshes, breathing new life into a stale logo (what I call logo facelifts).
It can take time and patience, but curating the right team is the best way to build a fulfilling and effective business for years to come.