There’s innovation that helps increase an organization’s effectiveness.
And there’s innovation that enhances the customer experience.
The best innovations do both.
As Merriam Webster explains, Innovation, for its part, can refer to something new or to a change made to an existing product, idea, or field.
Reading a postcard about an upcoming play, I noticed an example of great innovation. A lime green highlighted section read: All tickets come with digital insurance.
Hmmmm, I wondered. What’s that?
Reading on: If you ever feel as if you would rather not see [play title] in person — for any reason — you can easily exchange your tickets into a specially recorded version of this play.
That’s a new one! And, wow! The new policy serves the theater by protecting its revenues from a host of things, from bad weather to public health concerns. It protects the ticket holder from a total loss if they decide to not attend.
Such a simple win-win. Seems like a no-brainer. As obvious as the nose on your face.
Sometimes the best innovations are.