Are you unsure of what to do next in your business? Allow me to make a suggestion.
In my opinion, the next thing you should do isn’t customer-facing.
It’s not even in the back room.
It primarily involves your heart, the space between your ears, and your gut.
The most important work is get clear on what you are building.
Then, why you’re building it.
Next, what to call it.
And finally, how to communicate, design and deliver it so people will buy it…even if you are a nonprofit* or a political candidate.*
So, think and feel.
What do you know in your heart of hearts?
What’s your gut telling you?
Put that all down on a piece of paper. It could be the most important next step you do.
*those buyers are called donors and voters
This blog is originally published in Marilee's newsletter.
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