Sales
Eeeeeks! Differentiating The Invisible without Looking Like an Egomanic
Are you an insurance agent, lawyer, coach, bookkeeper, virtual assistant, speaker…or do you have a business where you are selling an intangible? Then it’s likely you know what I mean when I say there’s a fine line between building your brand and looking like an egomaniac. To most people, intangible means invisible. It means air.…
Read More“It’s Worse Than The Flu. It’s Big-Case-itis”
Reach goals are a healthy thing. But big-case*-itis is not. Big-case-itis is a malady that can befall someone who has identified an extremely potentially profitable opportunity, and is blinded by dollar signs. The pursuit of the opportunity will take more time and energy than their typical case, AND is a MUCH, MUCH longer shot. Symptoms…
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