Branding
Your Gold Medal
Whether or not you were a big fan of the Summer Olympics, there’s just something about a gold medal that I think we can all agree is impressive and inspiring. I think it’s what it stands for: Excellence. Precious. Coveted by many but reality for few. Kind’ve like having a successful business. One of the…
Read MoreWills and Ways
Ah, the workaround! I know you have these in your business too. It’s when you have so much experience, that’s it’s easy for you to fix a problem that seems insurmountable to someone you’re talking with. The only way to know of workarounds is either though life experience, or, if you’re lucky, learning at the…
Read MoreEeeeeks! Differentiating The Invisible without Looking Like an Egomanic
Are you an insurance agent, lawyer, coach, bookkeeper, virtual assistant, speaker…or do you have a business where you are selling an intangible? Then it’s likely you know what I mean when I say there’s a fine line between building your brand and looking like an egomaniac. To most people, intangible means invisible. It means air.…
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